Partizan BC and Blocksport: Technology at the Service of Sport and a Whole New Way to Engage Fans

One of Europe’s most successful basketball clubs with 48 trophies including the European Champion trophy at the EuroLeague Final Four in Istanbul in 1992 is the first basketball club in the world to embrace the power of blockchain technology, digitization and tokenization by signing a 5-year partnership with the Swiss company Blocksport. The partnership aims to develop new digital ways for fans to become more involved with the club, starting with the launch of a new interactive fan app that will see PARTIZAN BC fan engagement and digitalization reach a new level. It will be followed by the launch and release of Partizan’s own Fan Tokens, which will be utility-based, so completely non-speculative, as well as NFTs that will give a global audience the opportunity to own some of the most magical moments and Partizan digital assets. rich history.

With this contract, PARTIZAN HAS BECOME THE FIRST BASKETBALL CLUB IN THE WORLD to fully embrace the power of blockchain technology and tokenization.

The first stage of the multi-year partnership will include the launch of Partizan’s own Fan App to engage club fans with unique gamification features such as fan voting, chats, predictions and a fan rating system, as well as many other benefits. This will create a unique digital space for all fans and in parallel also the launch of a Fan Token and NFT as Partizan BC works closely with Blocksport to assess and enter the world of blockchain technologies in the best possible way, ensuring the interest of the club and the interest of the supporters is at the heart of this partnership.

Dejan Kijanovic, CEO of PARTZIAN BC added;

“PARTIZAN is a basketball club with a rich history and we are very proud to be the first basketball club in the world to fully embrace the power of blockchain technology, digitalization and tokenization. “Introducing more ways for fans to get involved with their beloved club by growing our digital community through the platform that Blocksport can provide. It’s important to match our sporting ambitions with a next level platform for fans so that we are preparing some very interesting modes of interaction which will further strengthen the already very strong link between The Club and The Fans

Vladimir Liulka, CEO and co-founder of Blocksport said:

“The partnership with basketball giants such as Partizan BC is very important to us at Blocksport as we believe we have found in Partizan the club with a rich history, a huge level of success as well as an advanced understanding of what it is. partnership can bring to the club and their supporters too.As we recently mentioned in the world press, Blocksport is not looking for customers but partners who understand or are ready to learn to understand the nature of this opportunity, and who are there our partnerships are built on empowerment, trust and a huge value proposition for the sports industry and because of this we see huge benefits for clubs such as PARTIZAN BC and are excited and excited to unleash the huge numerical potential for the club and its fanbase. too!Serbia is the hub of huge talent and potential, be it in basketball, football or football. e tennis (and many other sports like water polo, rugby, handball) and because of the successful history and the fact that many of its biggest stars ended up playing for the biggest clubs in the NBA and other top European clubs, many of whom are exiting the PARTIZAN BC infrastructure, we look forward to the next steps and the launch of Partizan’s digital assets, first their Fan App, then Fan Tokens and NFTs. It is important to clarify that our tokens are not speculative, which is why we call them utility tokens, and for this reason they are only sold through our platform and the official club app. Therefore, no club or federation is forced to list their tokens (digital assets) on known or unknown crypto exchanges – which opens up all sorts of unwanted crypto traders, taking over the future of the club’s digital currency and being at their mercy – . A list is something that can be discussed and even executed in the future, but it’s never our first action point. We are here to serve the interests of the club and its supporters. Today’s club boards and senior management need to do the right thing for their fans. It is normal to want to create new income not only to survive in today’s extremely difficult and highly competitive sporting environment, but also to win. However, they must choose credible and transparent partners who will help them do this and they must do so with a high level of integrity and accountability, no matter how attractive that multi-million pound check looks. And we find PARTIZAN KK and its management to be exactly that.

Vladimir Stevanovic, Blocksport Representative for the Balkans, added:

“This partnership is an important step for the expansion of Blocksport in Serbia and the Balkan region as a whole. We’ve worked very hard over the past year to find the best way to introduce Blocksport to clubs who are not only leaders in their sport, but also those who are aligned with innovation and digitalization within the sports industry and from the first meetings with the management of Partizan, it was obvious that they wanted to lead by example and that they wanted to lead the way in the world of basketball, not only in Serbia and the Balkans, but also in the world. ”

It is very difficult to sum up all the legends of the game whose paths have crossed with Partizan KK, the club whose players and coaches have made a huge positive contribution and impact on European and world basketball by being the club that has “produced” the most NBA players. and changed the perception Americans had of European basketball. And now that same club is leading the way when it comes to 21st century digital strategy and blockchain technology.


PARTIZAN BC is a men’s professional basketball club based in Belgrade, Serbia. He is part of the Belgrade-based multi-sport club Partizan. The club is a founding member and shareholder of the Adriatic Basketball Association, and participates in the ABA League, EuroCup and Basketball League of Serbia. Since 1945, Partizan has held 21 national championship titles and has also won 16 national basketball cups, 6 Adriatic championships and 1 ABA League Supercup. Partizan legends include basketball legends such as Danilovic, Divac, Paspalj, Kicanovic, Dalipagic, AleksandarĐorđević who stands out for his historic buzzer-beater in the 1992 EuroLeague Finals which ranks among the most shots famous in basketball history and its current coach ZeljkoObradovic, as well as some of the best in the world right now, like NBA player Bogdan Bogdanovic. They also won 3 Korać Cups in 1978, 1979 and 1989 and appeared in four Euroleague Final Fours. In September 2009, Partizan became the first and so far the only Serbian team to play an official game against an NBA team.


Blocksport is an innovative technology provider that provides solutions for the sports industry. Blockchain-driven Sports Tech was founded in 2019 in Zug, Switzerland. Today, the company’s flagship serves more than 40 customers worldwide and among them top clubs, including Empoli FC, Dynamo Kyiv, OHL, Metalist, Partizan BC, to name a few.

About Rodney Fletcher

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