KUWAIT: Boubyan Bank and Visa announced on Friday the launch of Boubyan’s FIFA World Cup Qatar 2022 Visa prepaid card.
The launch event brought together partners, media professionals, social media influencers and banking customers.
“It’s no secret that Kuwait, the region and the whole world are passionate about football,” said Abdullah Al-Mejhem, Chief Private Banking and Consumer Banking. “The fact that it will be held in a GCC country makes us at Boubyan Bank proud of how far we have come as a region and our partnership with Visa.”
He continued, “We are proud of our collaboration with Visa on this special launch of the Boubyan Visa prepaid card and its various benefits. I would like to take this opportunity to reiterate the importance of our privileged partnership with Visa which goes back many years and which, thanks to Allah Almighty, has introduced exceptional services to better serve our customers in all segments.
“Boubyan Bank is committed to changing the traditional conceptions of banking products and services in order to become a “Way of Life” and to be ever closer to customers. This is clearly seen through our constant monitoring of sports activities, especially popular sports like football.
During the event, customers appreciated the activities and many advantages such as the issuance of the card free of charge.
“We are proud to partner with our long-time partner Boubyan Bank to provide football fans in Kuwait with access to the digital economy through secure and rewarding digital payment solutions. These FIFA-themed Visa prepaid cards are contactless-enabled for quick and easy in-store payments and backed by Visa’s security technology so cardholders can pay with confidence. For travelers, they also promise the peace of mind of global acceptance across our 100 million partner merchant sites,” said Shashank Singh, Visa’s Managing Director for Kuwait and Qatar.
“There is no doubt that the FIFA World Cup ™ is an international event that attracts the attention of people around the world for more than a month. This time, the event has a special significance since it is will be held very close to us, an hour’s drive away, which gives him more focus and attention,” Yousef Al-Majed, the bank’s chief executive, said.
According to Al-Majed, the design of the card includes numerous events, discounts and exclusive offers for Visa cardholders, as well as the ability to use it with all modern payment apps and smart wearable devices.
“The card is readily available to all Boubyan Bank customers. It is a limited edition, which gives it more glamor and importance. Customers can get the card through Msa3ed, our digital assistant on the Boubyan app, or through one of the Boubyan Bank branches, where they can request the card and choose whether the card should be delivered to their doorstep within 5 days working days, or to receive the card from any branch within 3 working days. he underlined.
“This ceremony is part of the bank’s campaign for this card, which started months ago, including the organization of the Boubyan Football Cup during the holy month of Ramadan. The coming period will see many events that will be announced in due course through our social media platforms as part of the marketing campaign for the card,” Al-Majed concluded.