Kroger Soft launches grocery delivery in Atlanta


The Kroger grocery chain continues to roll out new Customer Processing Centers (CFCs) and expands door-to-door delivery with its latest soft launch in Forest Park, Georgia from its 375,000 square foot automated warehouse, according to reports.

The $ 55 million automated CFC is located just south of Atlanta and is the fourth facility that Kroger has said it is opening as part of its automated fulfillment network. The largest supermarket chain in the United States, the Atlanta-area CFC is one of the largest.

CFCs combine vertical integration, machine learning and robotics with rapid delivery of fresh produce and basic necessities.

See Also: Kroger Plans Northeast Market Expansion With Planned Delivery Fulfillment Centers

The company also opened a 48,000 square foot delivery “radius” in Indianapolis last month, which will work with the Monroe, Ohio “hub”, according to a press release. The move brought grocery delivery services to 35 central zip codes in the Indianapolis area.

Also last month, Kroger announced plans to open a 200,000 square foot CFC in Concord, North Carolina, powered by the UK-headquartered Ocado Group. Following the site’s grand opening, the facility, located about 30 miles from Charlotte, is expected to open next year and provide up to 700 jobs over the next five years.

Read more: Kroger opens first Ocado-powered distribution center

Based in Monroe, Ohio, just north of Cincinnati, Kroger is also committed to opening CFCs in Dallas; Frédéric, Maryland; Phoenix; Pleasant Prairie, Wisconsin; Romulus, Michigan; California and Florida.

The Kroger Fulfillment Network currently operates CFCs in Groveland, Florida and Monroe, Ohio. The Monroe facility, its first, measures 375,000 square feet. The Groveland facility is located just west of Orlando and is a new geography for Kroger which does not have an in-store presence.

“Kroger Delivery is an integral part of our vibrant ecosystem and is transforming grocery e-commerce and meeting a range of customer needs through the introduction of the first of its kind technology in the United States developed by Ocado,” Rodney McMullen, chairman and CEO of Kroger, said in a press release upon the CFC’s announcement.

“Kroger’s continuing and growing ecosystem continues to expand, and we are committed to doubling both our digital sales and our rate of return by the end of 2023, and Kroger Delivery will help us achieve this. objective, ”he added.

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