Basket Village USA
The Jharkhand government sells special Diwali baskets made by rural women at its “Palash†outlets across the state.
More than 500 rural women also sell handicrafts at 96 “Palash†outlets, set up by the Department of Rural Development, to promote the marketing of products made by self-help groups. The state government recently launched “Palashâ€, a registered trademark of the Jharkhand State Livelihood Promotion Society (JSLPS).
Ten other special Diwali “Palash” outlets have been opened by the department in the state capital, Ranchi, according to a statement issued by the state government.
“The baskets contain Ganesh-Lakshmi idols, ‘panchagavya’ (made with natural products) and designer ‘diyas’, ‘Karanja’ (a type of oil extracted from medicinal herbs), candles, decoration made by the sisters of ‘Sakhi Mandals’ (women’s self-help groups).
“The sweets and chocolates made by ‘Sakhi Mandals’ are also popular with Diwali shoppers,” the statement said.
The gift baskets are beautifully decorated in jute bags and bamboo baskets and are sold at affordable prices.
“Rural women of ‘Sakhi Mandals’ in remote villages sell their handicrafts in the market through ‘Palash’ outlets this Diwali,” the statement said.
“Sakhi Mandalsâ€, under the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM), aims to empower rural women.
Special arrangements have also been made for the sale of ‘Palash’ Diwali baskets at four branches of HDFC Bank in Ranchi.
Under the JSLPS, rural women are linked to entrepreneurship through the “Palash†brand.
“JSLPS is constantly striving to increase the income of ‘Sakhi Mandal’ sisters and connect their products to the wider market through the ‘Palash’ brand.
“With this initiative, the products of rural women are sold at a good price, while the Diwali baskets are also available at reasonable prices for the people,” said Nancy Sahay, CEO of JSLPS.
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